Tattoo Removal Opportunity
Redefining Tattoo Removal for the 80+ Million Tattooed Americans.
Industry Opportunity
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United States
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About 32% of U.S. adults report having at least one tattoo — roughly one-third of the adult population.
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Among those, 22% have more than one tattoo.
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Prevalence is especially high among younger age groups (e.g., many under 50).
👉 That translates to tens of millions of Americans with tattoos — often cited at around 80 million+ adults. -
🌎 Global Context
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Worldwide prevalence estimates vary widely depending on region and age group (ranging from under 10% in some populations to over 40% in others), with younger adults typically much more likely to have tattoos.
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🧠 Trends
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Tattooing has become significantly more common over the past few decades, especially among Millennials and Gen Z.
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Acceptance of tattoos in work and social settings has increased as the prevalence rises.
Growing Demand for Tattoo Removal
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As tattoos have become more mainstream, so has tattoo regret — up to 50% of people with tattoos say they want at least one removed.
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Many factors driving demand:
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Career and professional reasons
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Life changes (relationships, age)
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Poor quality or amateur tattoos
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Desire for new artwork
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Cultural shifts toward more conservative aesthetics
Industry Activity
(Actual Treatments by the numbers)
Treatment Volume Trends:
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Data from laser removal providers indicate over 1.6 million laser removal treatments have been performed in the U.S. (across many years of operation).
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Some studies show a 25% year-over-year increase in new clients seeking removals, indicating rising demand, even if exact counts vary by provider.
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📍 Medical Procedure Data (Plastic Surgery)
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According to some reports, hundreds of thousands of tattoo removal procedures are documented globally in a year — for example, about 17,830 in the U.S. and over 246,000 globally as reported by surgery organizations (though this mainly captures surgical or clinical reports and doesn’t include all laser removals).
Strategic Summary
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Based on the numbers:
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✔ 80M+ tattooed adults
✔ ~8M+ realistic removal market
✔ Growing industry
✔ High regret rates
✔ Barriers that stop people from booking
✔ High revenue per client model
LUX laser-free solution can:
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Capture hesitant clients because of
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minimal pain
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Expand the overall market
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Increase accessibility
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Differentiate strongly in branding
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Reduce fear-based objections
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A better and healthier way to extract in from the body
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Overall less treatments than laser
